Wednesday, March 30, 2011

Radio, Part II

Today I met with Jason Samuel, general manager of the Globe in Goshen, IN (which was, by the way recently honored as the IBS member station of the year). An inside look at how radio works has me rethinking my strategy in this area -- the market is glutted with new music, so much that radio stations are throwing away piles of cds weekly. I don't really want to add to the waste, but I do want to get this music out more widely than I have before.

I'm looking for and thinking about creative, less wasteful, ways to do that.

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